Custom Car Fans Get Gentex Tech at SEMA
Vehicle unveils start 10:30 a.m. November 3 at booth 23889 in Central Hall, Hot Rod Alley.
Updated on Nov. 3, 2026 in Car Culture
Live Poll
Would you pay extra for advanced tech like automatic-dimming mirrors in your next vehicle?
Car enthusiasts heading to SEMA in Las Vegas this November can see Gentex's automotive technology up close, including automatic-dimming mirrors and a carbon-fiber rearview mirror built for the custom market. Two custom builds, a 1965 Pontiac GTO convertible and a 1970 Plymouth 'Cuda, debut at the booth.
Why it matters
SEMA is the valley's biggest annual car-industry event, and the Las Vegas Convention Center will feel the crowds and the traffic that come with it. For anyone who builds or restores cars here, the show is where the newest mirror and in-cabin tech gets shown before it reaches the aftermarket.
The figures come from exhibitor booth details for the show. Brownfinger's 1,200 HP from a 7.0L Hemi V8 and Billie's 2.5-inch fender-and-door widening per side are the headline specs, and the source gives no sales or attendance figures to compare them against.
The players
Gentex
Automotive technology supplier whose mirrors, HomeLink system and sun visors anchor its SEMA display.
Ringbrothers
Custom car builder that unveiled the 1965 Pontiac GTO convertible Billie at the Gentex booth.
Classic Car Studio
St. Louis-based builder that debuted the 1970 Plymouth 'Cuda Brownfinger at the Gentex booth.
Jarod DeAnda
Emcee hosting the two vehicle unveils at the Gentex booth.
The details
Gentex is showing automatic-dimming mirrors, digital rearview mirrors, the HomeLink car-to-home automation system, and dimmable sun visors at its booth in Central Hall, Hot Rod Alley, booth 23889. The GNTX-R, a slim carbon-fiber automatic-dimming rearview mirror for custom cars, is available in red or black through Ringbrothers' online parts store. Two vehicle unveils run back to back at the booth starting at 10:30 a.m. on November 3, emceed by Jarod DeAnda, with Ringbrothers showing Billie and Classic Car Studio showing Brownfinger.
Timeline
November 3, 2026, 10:30 a.m.: vehicle unveils begin at the Gentex booth
November 3-6, 2026: SEMA show runs at the Las Vegas Convention Center
Beyond the Strip
Gentex's electrochromic automatic-dimming mirror is the same glare-blocking technology that has been standard across its production lines, and the GNTX-R carries it into a slimmer carbon-fiber form for custom builders. For Las Vegas car people, it is a shift from factory tech toward aftermarket customization shown at the same convention hall.
If you plan to be near the Convention Center the first week of November, expect heavier traffic and parking in that area during the show. Car fans who want to see Billie and Brownfinger in person should be at Hot Rod Alley, booth 23889, by mid-morning on November 3.
The takeaway
Gentex's booth is where the next generation of mirror and cabin tech meets custom builders in Las Vegas this November. Plan your Hot Rod Alley visit around the 10:30 a.m. unveil start on November 3.
What happens next
The Gentex booth unveils begin at 10:30 a.m. on November 3, 2026, the first day of the SEMA show, which runs through November 6 at the Las Vegas Convention Center.
Further reading
For more on the custom builds and show culture behind this display, see Car Culture coverage across the valley.
Source note: This article includes information reported by The Manila times.
Live Poll
Would you pay extra for advanced tech like automatic-dimming mirrors in your next vehicle?
