Raiders TikTok Pregame Stream Reaches 220,000 Fans
The 49-minute livestream ran from Allegiant Stadium before the October 25 game against the Rams.
Updated on Nov. 6, 2026 in Football
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Would you watch a team's TikTok livestream before a game instead of TV coverage?
Las Vegas fans who couldn't get into Allegiant Stadium for the October 25 Raiders-Rams game could watch a 49-minute TikTok pregame livestream, which drew 220,000 unique views. The Raiders went live from inside the building before the Rams won 35-21.
Why it matters
The Raiders are testing whether a platform with a wide, diverse audience can reach more fans than traditional broadcasts, a question that matters to anyone who follows the team from the valley. Changes to team digital rights this offseason now allow NFL teams to sell sponsorships on TikTok content, so how the team uses the feed could shape future game-day coverage.
The Raiders' TikTok pregame livestream drew 220,000 unique views across its 49-minute run, according to team-reported figures. The extraction does not include a comparator for earlier Raiders livestreams, and the team has not said whether it will sell sponsorships on future broadcasts.
The players
Las Vegas Raiders
The Las Vegas NFL team that produced the TikTok pregame livestream from Allegiant Stadium.
Lycette Beatty
Superfan and TikTok personality who hosted the Raiders' pregame livestream.
The details
The Raiders went live on TikTok before their October 25 home game against the Rams, hosted by superfan and TikTok personality Lycette Beatty from inside Allegiant Stadium. The stream included interviews with musicians Babyface and Ava Max and influencer Serena Neel, and it highlighted the Las Vegas scene as fans entered the stadium and players warmed up. The livestream was not sponsored, and NFL policy requires live feeds to stop 15 minutes before kickoff.
Timeline
October 25, 2025: Raiders host the Rams at Allegiant Stadium and air the TikTok pregame livestream.
This offseason: Changes to NFL team digital rights take effect, allowing teams to sell sponsorships on TikTok content.
Beyond the Strip
The livestream ran within the NFL's rule that live feeds stop 15 minutes before kickoff, the same constraint that governs team broadcasts across the league. This offseason's rights changes, which let teams sell TikTok sponsorships, now extend how that existing framework applies to team-run digital content.
If you plan to watch Raiders games from home, check whether the team's TikTok pregame stream is available before kickoff, since the feed stops 15 minutes before the game starts. Fans heading to Allegiant Stadium should expect the team to keep its pregame programming focused on the atmosphere around the building.
The takeaway
The Raiders are using TikTok to reach fans who may never watch a traditional broadcast, and the new sponsorship rules could change how that works. Watch for whether the team sells sponsorships on future pregame streams, since that would show how it plans to turn the audience into revenue.
Further reading
For more on the team's game-day plans and season coverage, explore Football news from the valley.
Source note: This article includes information reported by Sportsbusinessjournal.
Live Poll
Would you watch a team's TikTok livestream before a game instead of TV coverage?
