Taiwan Pavilion Shows 21 Auto Brands at SEMA
Find Booth #10170 in the North Hall of the Las Vegas Convention Center during SEMA week.
Updated on Nov. 5, 2026 in Auto Parts
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Local auto-parts shops, tuners and garage builders who follow SEMA now have a Taiwan showcase to walk through: 21 Taiwanese automotive brands are exhibiting at the Las Vegas Convention Center's North Hall this week. The Taiwan Excellence Pavilion at Booth #10170 returned to SEMA for a second straight year.
Why it matters
For the Las Vegas valley's aftermarket and motorsports community, the pavilion is a concentrated look at where Taiwanese suppliers are heading in AI-assisted safety, smart mobility, automotive electronics and accessories. The pavilion's stated aim is to showcase Taiwan's strengths in automotive electronics and electrification and to act as a first stop for Taiwanese brands entering the SEMA community.
The pavilion counts 21 automotive brands, 15 Taiwan Excellence Award winners and roughly 75 Taiwanese companies exhibiting across SEMA. The source does not report sales volume or how many exhibitors plan to enter the U.S. aftermarket.
The players
Taiwan Excellence
The Taiwan government-backed brand program that organized the pavilion and its award-winning exhibitors at SEMA 2026.
Nevada Governor's Office of Economic Development
The state agency that conducted a 2025 trade mission to Taiwan linked to the pavilion's return to SEMA.
The details
The Taiwan Excellence Pavilion is at Booth #10170 in the North Hall of the Las Vegas Convention Center, and it showcases technologies spanning AI-powered safety, smart mobility, automotive electronics and aftermarket accessories. An opening celebration at the convention center brought together U.S. and Taiwan government and industry leaders. The state's Governor's Office of Economic Development conducted a 2025 trade mission to Taiwan, and the source ties that trade relationship to the pavilion's return for a second consecutive SEMA. The source also notes a projection that ADAS features will be mandated by law on vehicles starting in 2029.
Timeline
2025: Nevada Governor's Office of Economic Development trade mission to Taiwan.
2026: Taiwan Excellence Pavilion opens at SEMA with 21 brands at Booth #10170.
2029: ADAS features become legally mandated on vehicles, according to the source's projection.
Beyond the Strip
Taiwan's SEMA presence now runs two consecutive years, following the state's 2025 trade mission to Taiwan. The projected 2029 ADAS mandate gives this year's safety and electronics exhibits a regulatory timeline to measure against.
If you build or tune cars, the pavilion's aftermarket accessories and electronics are on the floor at the North Hall this week, so it is worth a walk-through before SEMA wraps. The projected 2029 ADAS requirement means some safety parts you buy now may need to match that rule later.
The takeaway
Taiwan's brands are using SEMA as a first stop into the U.S. aftermarket, and the 2029 ADAS projection is the timeline to watch. Check Booth #10170 in the North Hall if you want to see the safety and electronics exhibits in person.
Further reading
For more on the aftermarket and parts side of the valley's car culture, see Auto Parts coverage in Las Vegas.
Source note: This article includes information reported by THE SHOP.
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