B&P Hires Elaine Burns Luther as Growth Chief
The Las Vegas agency marks its 25th year in business with new growth leadership.
Updated on Nov. 3, 2026 in Advertising
Las Vegas advertising and marketing professionals now have a new growth leader at B&P, the Las Vegas-based full-service agency. Elaine Burns Luther joins the firm as chief growth officer as it marks its 25th year in business.
Why it matters
For local businesses across the valley's hospitality, gaming, education, healthcare and real estate sectors, a shift in agency leadership can shape the campaigns and media strategies they rely on. The hire signals a focus on growth at a locally rooted agency during its anniversary year.
The announcement is based on a company release citing Luther's career record: more than 25 years in advertising sales and marketing and eight radio stations' sales staff managed at Lotus Broadcasting. The release does not say how the new role will change B&P's client base or revenue, and the start date is not specified.
The players
B&P
A Las Vegas-based full-service advertising, media and public relations agency that is celebrating its 25th year in business.
Elaine Burns Luther
A longtime advertising and marketing professional who joined B&P as chief growth officer after decades of sales and marketing work in Las Vegas.
The details
B&P, a full-service advertising, media and public relations agency based in Las Vegas, has hired Elaine Burns Luther as chief growth officer. Luther has developed multi-channel campaign strategies for clients and previously led sales at Lotus Broadcasting, where she managed staff for eight radio stations and secured new accounts. She also spent more than 25 years at CBS/Entercom/Audacy in Las Vegas before joining the agency.
Timeline
Luther's hire was announced in an article dated November 2, 2026.
B&P marks its 25th anniversary in 2026, alongside the new leadership appointment.
Beyond the Strip
Luther's background runs through Las Vegas radio, where she managed sales for multiple stations before moving into agency work. Her move from broadcast sales to an agency growth role reflects how local media professionals have built careers across the valley's advertising sector.
If your business in Las Vegas works with an ad agency, this hire may bring new growth-focused campaign planning to B&P's client work. Local companies in hospitality, gaming, education, healthcare and real estate can ask their agency contacts how the new leadership will shape their accounts.
The takeaway
The hire puts a Las Vegas radio-sales veteran in charge of growth at a locally rooted agency during its 25th year. Local businesses working with B&P can watch how the new leadership shapes their campaigns and media plans.
Further reading
For more on the valley's ad and marketing scene, browse our Advertising coverage.
More information
Learn more about the agency on the B&P agency website.
Source note: This article includes information reported by Nevada Business Magazine.
