Fletcher Whitwell Acquires B&P Advertising
The veteran marketing executive takes over as CEO of the long-standing Las Vegas agency.
Updated on Oct. 28, 2026 in Advertising
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Local advertising executive Fletcher Whitwell has acquired B&P Advertising, taking over the firm from its founding partners. He now serves as president and CEO of the agency, which has operated in Las Vegas since 2001.
Why it matters
The change in leadership signals a shift in the local marketing landscape following the merger of R&R Partners with MMGY Global. This transition impacts a firm that maintains a significant footprint in regional healthcare, education, real estate, and hospitality sectors.
B&P Advertising has grown to a staff of 20 employees over its 25-year history. Fletcher Whitwell takes the helm following a 20-year tenure at R&R Partners.
The players
Fletcher Whitwell
The new president and CEO of B&P Advertising who previously spent 20 years at R&R Partners.
Chuck Johnston
The managing director who remains with B&P Advertising during the transition.
B&P Advertising
A Las Vegas-based agency representing clients in healthcare, education, real estate, and hospitality.
The details
Fletcher Whitwell purchased the agency from its founding partners, who sought to reduce their involvement in the business. While Whitwell takes over as president and CEO, Chuck Johnston will remain with the firm as its managing director. The new owner plans to focus on investing in technology and staff training while looking to expand the company into new business sectors.
Timeline
2001: B&P Advertising was founded.
2006: Fletcher Whitwell began his 20-year tenure at R&R Partners.
October 2026: Fletcher Whitwell assumed ownership and leadership of the agency.
Beyond the Strip
The leadership change at B&P Advertising follows the recent shift in the local market landscape triggered by the R&R Partners merger with MMGY Global. This acquisition marks a notable departure for an agency that has maintained a stable ownership structure since 2001.
Clients of the firm in the healthcare, education, real estate, and hospitality sectors should expect continuity as managing director Chuck Johnston remains in his role. Business owners looking for agency services will likely see new service offerings as the firm plans its expansion into new sectors.
The takeaway
The agency enters a new chapter as it prioritizes technology and staff training under its new leadership. Stakeholders should watch for upcoming service expansions as the firm targets growth in sectors beyond its current portfolio.
Further reading
Learn more about the local marketing industry on the Advertising section page.
Source note: This article includes information reported by Las Vegas Review-Journal.
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