Abuelitos Tequila Expands to 65 Local Locations
The Las Vegas-founded brand marks its June 2026 launch with new valley-wide retail availability.
Updated on Oct. 16, 2026 in Cocktails
Entrepreneur Cesar Rodriguez launched his tequila brand, Abuelitos, in Las Vegas in June 2026. The Blue Weber agave spirit has since expanded to more than 65 retail and bar locations across Southern Nevada.
Why it matters
The locally-founded brand aims to honor the legacy of the founder's grandparents, distinguishing itself in a crowded market through traditional production methods in Amatitán, Jalisco.
Abuelitos is currently available at more than 65 locations throughout Southern Nevada. The brand recently swept the Reposado, Tequila, and Agave Spirit categories at the Las Vegas Global Spirits Awards.
The players
Cesar Rodriguez
The local entrepreneur and founder who created the Abuelitos tequila brand to honor his grandparents.
Todo Bien
A local partner collaborating with Abuelitos for an upcoming holiday event.
The details
Produced in Amatitán, Jalisco, using Blue Weber agave, the tequila was developed to preserve family heritage. The brand is now preparing for a valley-wide presence leading into seasonal cultural programming. Residents can find the product at various local bars and retailers that have stocked the spirit following its June debut.
Timeline
June 2026: Cesar Rodriguez officially launched the Abuelitos tequila brand.
October 23, 2026: Start of the company-sponsored Día de los Muertos celebration.
November 1, 2026: End of the Día de los Muertos celebration.
Beyond the Strip
Abuelitos continues the trend of locally-originated craft spirits gaining a foothold in the Southern Nevada market. This expansion marks a shift from the typical import-heavy model, following the pattern of recent regionally-awarded spirits.
You can find Abuelitos products at over 65 retail and bar locations across Southern Nevada. Keep an eye out for the upcoming Día de los Muertos events scheduled to run through early November.
The takeaway
Locals looking to support home-grown spirits can monitor the brand's availability at regional bars and retail outlets. Interested patrons should watch for upcoming seasonal events in late October to experience the award-winning spirit firsthand.
What happens next
The company will host a Día de los Muertos celebration running from October 23, 2026, through November 1, 2026.
Further reading
Learn more about the local scene by browsing our Cocktails section.
Source note: This article includes information reported by KTNV.
