Wahlberg Sports Card Store to Open in Summerlin in 2027
The new venture will offer live, athlete-led pack openings and fan events in Downtown Summerlin starting in 2027.
Updated on Oct. 30, 2026 in Gambling
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Sports fans and collectors in Summerlin will see a new retail concept open in 2027 as actor Mark Wahlberg partners with Michael Meldman and Mark Laird to launch Paradise Card Breaks Wahlberg Edition. The business aims to blend sports trading card collecting with live experiences featuring professional athletes.
Why it matters
The venture signals a shift toward high-end, experience-driven retail in the local market by aiming to connect fans directly with sports stars through interactive card breaks. Owners hope to leverage the growing interest in sports memorabilia to create a recurring entertainment destination for families.
Event packages hosted at Allegiant Stadium ranged from $7,500 to $12,500 per customer. The venture now operates a podcast studio at the Summit Club while preparing for its 2027 retail launch.
The players
Mark Wahlberg
Actor and co-founder of the sports trading card business.
Michael Meldman
Discovery Land Company chairman and a minority owner of the Las Vegas Raiders.
Mark Laird
Business partner and co-founder of Paradise Card Breaks Wahlberg Edition.
The details
Paradise Card Breaks Wahlberg Edition focuses on live, media-heavy pack openings that invite customers to participate alongside athletes. The team has already piloted its model at Allegiant Stadium, combining card boxes with high-end hospitality. The retail location slated for Downtown Summerlin will serve as the primary hub for these fan experiences when it opens in 2027.
Timeline
October 29, 2026: The business hosted a card opening event during a Raiders-Buffalo Bills game.
2027: The store is scheduled to open in Downtown Summerlin.
Beyond the Strip
This venture evolves the pop-up, high-cost card events previously seen at Allegiant Stadium into a permanent lifestyle retail model. It represents a growing local trend of converting sports stadium-adjacent premium experiences into year-round neighborhood commerce.
Residents should watch for upcoming construction and job openings in Downtown Summerlin as the 2027 opening approaches. The business plans to host ongoing fan events that bring athletes into the community for interactive sessions.
The takeaway
Collectors should watch for future announcements regarding the 2027 store opening dates in Downtown Summerlin. The business continues to operate its podcast studio at the Summit Club as it prepares for the full retail launch.
Further reading
Learn more about the local industry at Gambling.
Source note: This article includes information reported by Las Vegas Review-Journal.
Live Poll
Would you pay thousands of dollars to participate in a live sports trading card event?
