Liqui Moly to Showcase Custom Builds at SEMA and AAPEX
Exhibitions run November 3 to 6 at the Venetian Expo and the Las Vegas Convention Center.
Updated on Oct. 28, 2026 in Car Types
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Liqui Moly will showcase specialized vehicle builds and debut a new quick lube program during the upcoming AAPEX and SEMA trade shows in Las Vegas. The events run from November 3 to 6, bringing a influx of industry professionals and custom car exhibits to the Venetian Expo, Caesars Forum, and the Las Vegas Convention Center.
Why it matters
These major trade shows bring heavy traffic to the Strip and convention corridors, influencing local hotel availability and congestion patterns during the first week of November. The exhibition displays highlight the company's focus on motorsports heritage and product utility for the automotive aftermarket.
Liqui Moly will utilize three specific booth locations at the Venetian Expo and Las Vegas Convention Center, including booth #V3850 and #V4345 at AAPEX and booth #23961 at SEMA. The programming spans three days for AAPEX and four days for SEMA.
The players
Liqui Moly
The automotive lubricant and chemical manufacturer exhibiting at the trade shows.
Sally McNulty
A scheduled guest appearing at the company's booths during the trade shows.
Matt Field
A featured professional scheduled to make appearances at the exhibition booths.
Charles Sanville
An automotive figure scheduled to appear at the trade show displays.
Rayteam Automotive
The team responsible for displaying the 1986 Audi Quattro S1 E2.
The details
The displays feature a 1986 Audi Quattro S1 E2, a BMW E21 with a K-Series swap, and a Mercedes-Benz 190E featuring an LS engine swap. Industry figures Sally McNulty, Matt Field, and Charles Sanville are scheduled to appear at the booths during the shows. The iFLEX quick lube program will debut at AAPEX booth #V4345 in the PAMA Pavilion, while the main display occupies booth #V3850.
Timeline
AAPEX begins at the Venetian Expo and Caesars Forum on Nov. 3, 2026.
The SEMA Show begins at the Las Vegas Convention Center on Nov. 3, 2026.
AAPEX concludes on Nov. 5, 2026.
SEMA concludes on Nov. 6, 2026.
Beyond the Strip
These trade shows follow the established precedent of large-scale automotive gatherings that regularly congest the resort corridor and surrounding surface streets. The exhibits continue the trend of using highly modified engine swaps to demonstrate aftermarket product versatility to local and visiting technicians.
Expect heavier traffic around the Venetian Expo and the Las Vegas Convention Center from November 3 through November 6. Plan your commute accordingly if you travel through the resort corridor during these dates.
The takeaway
The November trade shows serve as a peak moment for custom automotive engineering displays in the valley. Monitor local traffic reports during the first week of November to navigate potential congestion near the main exhibition venues.
Further reading
For updates on local automotive industry events, visit the Car Types section.
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