AI-Driven Interactive Exhibit Debuts at IMEX America
Visitors tested real-time multilingual conversations during the four-day convention this October.
Updated on Oct. 27, 2026 in Language Learning
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Would you enjoy interacting with AI-driven characters to get information at a trade show or event?
Visitors at IMEX America 2026 this October engaged in real-time multilingual conversations with four AI-driven LED characters. The interactive installation developed by NewMedia Creative Technology Studio used remote processing in Spain to facilitate over 12 hours of talk.
Why it matters
The installation highlights the rapid advancement of real-time AI lip-sync and language processing in a trade show environment. This technology showcases how remote data centers can now support high-fidelity interactive characters at major Las Vegas events.
The system logged 329 participants across 402 distinct interactions, averaging a 2.6-second response time for the AI. Conversations were conducted in 26 different languages using a 1.83m by 3.66m LED wall display.
The players
NewMedia Creative Technology Studio
The developer of the interactive AI installation featured at the conference.
The details
The setup utilized Unreal Engine 5 to generate facial animations at 60fps, relying on an iPad interface and a gooseneck microphone for user input. AI processing was handled in Spain, with the software initiating character speech before the full response was finished to maintain conversational flow. The LED panels operated at 1,500 nits with a 7,680Hz refresh rate, providing high-visibility output for convention attendees.
Timeline
IMEX America 2026 took place in October 2026.
The AI interactions spanned over four days.
Beyond the Strip
The project represents a practical application of Unreal Engine 5 beyond traditional gaming or film production. It follows a growing trend in Las Vegas convention technology where developers leverage real-time engines to create interactive, rather than passive, guest experiences.
Local event organizers and developers can observe how these systems manage latency and hardware requirements for multilingual engagement. The results offer a benchmark for response times and interactive duration for those building future AI-integrated exhibits in the valley.
The takeaway
The success of this interactive exhibit demonstrates that 26-language support is becoming viable for large-scale local events. Watch for similar deployments at future trade shows to see if response times drop below the 2.6-second median achieved here.
Further reading
Learn more about local educational technology trends in our Language Learning section.
Source note: This article includes information reported by Avinteractive.
Live Poll
Would you enjoy interacting with AI-driven characters to get information at a trade show or event?
