Fletcher Whitwell Named President and CEO of B&P Agency
The veteran executive takes the helm as the Las Vegas firm marks its 25th year in operation.
Updated on Oct. 24, 2026 in Advertising
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Longtime local marketing executive Fletcher Whitwell has been named the new president and CEO of B&P Advertising. The leadership change comes as the agency hits its 25th anniversary and prepares to expand its focus on technology and content creation.
Why it matters
The transition marks a strategic pivot for a firm that manages messaging for major valley institutions like UNLV and University Medical Center. With a new head at the helm, the agency aims to modernize its operations for the next quarter-century of regional business growth.
B&P Advertising has operated for 25 years and currently employs more than 20 team members. The incoming CEO brings a 20-year tenure from his previous role at R&R Partners to the leadership position.
The players
Fletcher Whitwell
The new president and CEO of B&P Advertising and a former executive at R&R Partners.
Chuck Johnston
The current managing director at B&P Advertising.
The details
Whitwell succeeds as president and CEO, while Chuck Johnston continues his work at the agency as managing director. The firm will retain a formal partnership with R&R Partners, which has been affiliated with B&P since 2005, to handle ongoing media planning and buying services. The agency represents a diverse client list including the Smith Center, Las Vegas Realtors, and Southwest Medical.
Timeline
2001: B&P Advertising is founded.
2005: R&R Partners forms an affiliation with B&P.
October 23, 2026: Fletcher Whitwell assumes the roles of president and CEO.
Beyond the Strip
This leadership shift builds upon the long-standing 2005 affiliation between B&P and R&R Partners. The change signals an evolution for the firm as it moves beyond its legacy service model to target new technology-driven content creation.
Clients of the firm, including UNLV and the Smith Center, should expect continuity in media services as the agency keeps its existing partnership with R&R Partners. The shift suggests an upcoming pivot in the types of digital content and tech tools the agency will offer to regional partners.
The takeaway
Clients and observers should watch for the agency's upcoming technology investments to see how their service offerings evolve under new leadership. The firm's ability to maintain its broad portfolio while shifting toward content creation remains the key metric for the next phase of its operations.
Further reading
Learn more about the local marketing landscape in Las Vegas Advertising.
Source note: This article includes information reported by Nevada Business Magazine.
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