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AAPEX 2026 Debuts New Interactive Shows and Prizes

The trade show adds escape rooms, simulators, and daily prize giveaways for attendees.

Updated on Oct. 21, 2026 in Auto Parts

A professional racing simulator rig on a polished convention floor in a large, modern exhibition hall.
The 2026 AAPEX trade show in Las Vegas introduced new interactive attendee attractions, including racing simulators and escape room challenges, to boost industry engagement. AI Illustration. Upload story photo >

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Auto industry professionals attending the 2026 AAPEX trade show can now access new interactive attractions, including a NASCAR simulator and automotive-themed escape rooms, designed to keep attendees engaged on the show floor. These updates, which include daily prize giveaways for a Ford F-150 and other items, arrive alongside a new turn-by-turn mobile navigation feature.

Why it matters

The show is evolving its format to maintain relevance and boost participation among automotive aftermarket professionals. By introducing gamification and immersive experiences, organizers aim to ensure the event remains a primary draw for the industry.

Registration for the 2026 show is priced at $100 per person, while media members receive complimentary admission. Daily prize winners are announced via the mobile app at 6 p.m.

The players

AAPEX

An annual trade show for the automotive aftermarket industry.

University of the Aftermarket Foundation

A charitable organization that benefits from art installations created by professional artists at the show.

The details

Attendees can participate in 10-minute escape room challenges near Joe's Garage, which are designed for teams of five. The AAPEX Forum hosts a NASCAR simulator and serves as the hub for prize entries, where visitors must scan their conference badges to qualify. Other features include an art wall on the Footbridge and the Optimum Shop game located at the Venetian Expo.

Timeline

  1. 6 p.m. daily: Prize winners are announced via the AAPEX mobile app.

Beyond the Strip

This year's addition of gamified attractions at AAPEX follows the industry trend set by the 2025 SEMA Show's interactive exhibit floor by prioritizing active attendee participation. The focus on engagement reflects a broader shift toward experiential trade show environments in the Las Vegas valley.

Those working or visiting the event can use the new turn-by-turn navigation on the mobile app to find specific locations like the Venetian Expo or Joe's Garage. Remember to scan your badge daily at the Roadside Attractions area to enter the drawings for the Ford F-150 and other prizes.

The takeaway

Engage with the new show floor attractions to improve your experience while navigating the venue. Check the mobile app daily at 6 p.m. to see if you have won any of the event prizes.

Further reading

For more news on industry gatherings, visit Auto Parts.

Live Poll

Do you prefer professional trade shows that include interactive entertainment and games?