UNLV Launches AI Industry Survey for Gaming Sector
The research project aims to collect participation from 100 companies before the final report is released in April 2027.
Updated on Oct. 20, 2026 in Gambling
Live Poll
Do you believe companies should prioritize developing their own technology over using third-party providers?
UNLV researchers have launched a new survey to evaluate how artificial intelligence is being adopted across the gaming industry. The initiative aims to help companies and regulators benchmark their progress against previous standards as the technology reshapes casino operations and sports betting.
Why it matters
The survey aims to shift industry culture around internal technology development by measuring how firms integrate automation. By benchmarking progress annually, UNLV hopes to identify the pace at which the resort and gaming sector is adapting to AI tools.
The inaugural survey drew responses from 113 regulators and 83 industry companies, with researchers now seeking to boost corporate participation to at least 100 participants. The findings are expected to be published in April 2027.
The players
UNLV International Gaming Institute
The university-based research body that operates the AI Research Hub and conducts industry-wide benchmarking surveys.
The details
The UNLV International Gaming Institute is conducting the outreach as part of its ongoing work at the AI Research Hub. Each participating organization is asked to provide one response to ensure accurate data collection for the upcoming report. The final analysis will include a new section focused specifically on the integration of artificial intelligence within sports betting markets.
Timeline
The inaugural State of AI in Gaming report was released in 2026.
Survey distribution to industry participants began in December 2026.
The second report is scheduled for release in April 2027.
Beyond the Strip
This project continues the work established by the UNLV International Gaming Institute's AI Research Hub, which monitors how legacy resort operators adapt to new technology. It mirrors the standard benchmarking process used to track annual shifts in local resort-economy hiring and operational efficiency.
As industry leaders and regulators refine their technology policies through this UNLV study, local employees in tech-facing resort roles may see shifting requirements for internal operations. Firms that participate in this survey are contributing to the industry standards that will define casino and sports-betting tech for the coming years.
The takeaway
Researchers are moving to standardize the adoption of automation across the casino sector. Watch for the release of the updated report in April 2027 to see how local gaming firms and regulators compare to national benchmarks.
What happens next
The second State of AI in Gaming report is scheduled for public release in April 2027.
Further reading
For more on how technology is changing local resort operations, visit the Gambling section.
Source note: This article includes information reported by CDC Gaming.
Live Poll
Do you believe companies should prioritize developing their own technology over using third-party providers?
