Seven Manufacturers Will Join 2026 SEMA Show
The trade show returns to Las Vegas from November 3-6, 2026, with seven major automakers in attendance.
Updated on Oct. 10, 2026 in Auto Parts
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Seven major automotive manufacturers will showcase factory-backed components and performance parts at the upcoming SEMA Show in Las Vegas. The event brings notable brands together to display concept builds and new accessories for local retailers and technicians.
Why it matters
Automakers use these displays to highlight factory-tested parts that maintain vehicle warranties, helping drive profitability for dealerships across the valley. The show serves as a key planning period for inventory and training for those in the local automotive aftermarket.
Seven major manufacturers are confirmed to participate in the event, marking the first appearance for Mitsubishi Motors North America since 2012. The scope of vehicle inventory and specific technical training modules remains to be finalized for the four-day show.
The players
Mitsubishi Motors North America
An automotive manufacturer returning to the SEMA Show for the first time since 2012.
Ford
A major automotive manufacturer participating in the event to showcase performance components.
Mopar/Stellantis
A performance parts division of Stellantis that will display factory-backed aftermarket components.
The details
Participating brands include Ford, Harley-Davidson, Honda Racing Corporation, Mitsubishi Motors, Mopar/Stellantis, Nissan, and Toyota. The event allows these companies to introduce specialized equipment that is vetted by factory standards, which is vital for maintaining existing warranties. Local retailers will use the show floor for hands-on technician training and to plan their parts inventory for the coming year.
Timeline
Mitsubishi Motors last officially appeared at SEMA in 2012.
The 2026 SEMA Show takes place from November 3-6, 2026.
Beyond the Strip
The 2026 show marks a significant return for Mitsubishi Motors North America, which has not participated in the event since the 2012 SEMA Show. This shift signals a renewed focus on factory-backed personalization to capture aftermarket market share.
Local shop owners and automotive technicians can expect increased traffic near the convention corridor during the first week of November. Dealers should prepare for potential supply updates as manufacturers roll out new inventory plans following the event.
The takeaway
The return of major OEMs to the show floor highlights an industry-wide shift toward factory-certified personalization. Watch for updated dealership inventory lists and new parts announcements immediately following the show conclusion on November 6, 2026.
What happens next
The SEMA Show is scheduled to occur from November 3-6, 2026, at the Las Vegas Convention Center.
Further reading
Get more industry insights in the Auto Parts section.
Source note: This article includes information reported by Autosphere.
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Would you prefer using factory-backed parts over third-party accessories for your vehicle customizations?
