Utz Brands to Showcase New Snacks at NACS Show
The trade show runs from October 7-9, 2026, at the Las Vegas Convention Center.
Updated on Oct. 6, 2026 in Consumer Goods
Live Poll
Are you satisfied with the variety of protein-forward snack options currently available to you?
Local retailers and industry attendees will see the full Utz Brands portfolio, including new potato chip and snack products, as the company takes over booth N3221 at the upcoming 2026 NACS Show. The presentation highlights a range of flavors and protein-focused snacks aimed at meeting current consumer preferences.
Why it matters
The company is using the event to showcase the breadth of its snack portfolio to the retail market, including collaborations like their Grillo's Pickles partnership. This lineup targets specific snacking trends with offerings that include both traditional favorites and newer, protein-forward items.
New protein-forward snack items provide 8 to 10 grams of protein per 1-ounce serving. This data comes from official manufacturer reporting, with the full market rollout for these products still pending.
The players
Utz Brands
A snack manufacturer presenting its diverse product portfolio to retailers at the 2026 NACS Show.
Las Vegas Convention Center
The facility hosting the 2026 NACS Show where industry vendors are gathering.
The details
Utz Brands will occupy booth N3221 at the Las Vegas Convention Center to present products ranging from potato chips and pretzels to snack mixes. The showcase features the company's full list of brands, including Zapp's, Boulder Canyon, TGI Fridays Snacks, Miguelito's, Golden Flake, and On The Border. Specific new items on display include Utz Ripples Chicken Dipping Sauce Flavored Potato Chips and Spicy Pickle Bites.
Timeline
October 7-9, 2026: The NACS Show takes place at the Las Vegas Convention Center.
Beyond the Strip
The NACS Show serves as a primary venue for national consumer goods companies to debut new items at the Las Vegas Convention Center. This presentation follows that standard industry pattern by using the high-traffic trade show floor to connect new product lines directly with retail buyers.
While the convention is limited to trade professionals, local logistics and hospitality workers should anticipate increased traffic around the Las Vegas Convention Center during the three-day event. Attendees and organizers will be active in the area throughout the second week of October.
The takeaway
Retailers and industry observers should watch for the wider release of new snack items following the show's conclusion. Keep an eye on the Utz Brands booth N3221 through October 9, 2026, for the latest product updates.
Further reading
For more on industry developments in the valley, visit our Consumer Goods section.
Live Poll
Are you satisfied with the variety of protein-forward snack options currently available to you?
