Arla Foods Will Showcase New Protein Concepts in Vegas
The supplier will debut three functional shakes at SupplySide Global from October 28-30, 2026.
Updated on Oct. 6, 2026 in Body Building
Live Poll
Would you choose drinks or snacks labeled with added functional ingredients over standard versions?
Athletes and fitness enthusiasts in the valley can look forward to new nutritional options when Arla Foods Ingredients unveils its latest protein line at the upcoming SupplySide Global event. The presentation features three distinct shakes targeting strength, endurance, and mobility, alongside an aerated milk protein bar.
Why it matters
The introduction of these specialized formulas highlights a shift toward ingredient-specific sports nutrition designed for individual lifestyles. These products allow locals to see how researchers are pairing whey protein isolate with additives like collagen and electrolytes to address targeted physical needs.
The company is highlighting a water-based protein shot formulated to contain 21g of protein per 100ml of liquid. While this concentration is confirmed for the prototype, the full market scalability remains to be determined.
The players
Arla Foods Ingredients
A food ingredient supplier that is presenting new protein-based consumer concepts at an upcoming trade show.
The details
Arla Foods Ingredients plans to present the BUILD Resistance, SUSTAIN Endurance, and MOVE Mobility shakes during the three-day industry gathering. Each shake combines whey protein isolate with specific support ingredients like creatine, carbohydrates, or collagen. The company will also demonstrate an aerated milk protein bar using Nutrilac PB-8420 and a specialized protein shot utilizing Lacprodan BLG-100.
Timeline
The SupplySide Global event takes place in Las Vegas from October 28-30, 2026.
Beyond the Strip
This release follows the established pattern of major food suppliers using SupplySide Global to debut new protein technologies to the fitness and nutrition industry. The arrival of these concepts marks a continuation of the valley's role as a hub for industry-leading product launches.
While these products are trade show concepts, residents interested in the future of sports nutrition can follow the event's announcements for potential product availability in local gyms or shops. Keep an eye on regional fitness retailers for when these specific ingredient profiles make their way onto shelves.
The takeaway
These protein concepts represent a push toward highly specialized sports nutrition tailored for strength and mobility. Residents should watch for upcoming developments to see which of these protein shots or bars move from trade show concept to retail availability.
Further reading
For more on developments in the local fitness scene, check the Body Building section.
Live Poll
Would you choose drinks or snacks labeled with added functional ingredients over standard versions?
