Rick Ware Racing Will Feature Knievel Theme in October
The No. 51 car pilot will sport a custom firesuit at the South Point 400 on October 4.
Updated on Sept. 29, 2026 in Motorsports
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As the South Point 400 approaches on October 4, Rick Ware Racing will highlight the Evel Knievel Experience in a marketing partnership. Driver Cody Ware will debut a themed firesuit to honor the stunt performer during his 173rd career Cup Series start at Las Vegas Motor Speedway.
Why it matters
The partnership aims to preserve the legacy of the late daredevil within American culture while drawing attention to the downtown Arts District museum. The move ties local history to the major race weekend as the circuit returns to the valley.
Rick Ware Racing, which has been in the motorsports industry for 40 years, is pairing with the Evel Knievel Experience 19 years after the stuntman passed away at age 69. Drivers at the 1.5-mile Las Vegas Motor Speedway approach corners with 20-degree banking.
The players
Cody Ware
The driver of the No. 51 Chevrolet for Rick Ware Racing who will make his 173rd Cup Series start.
Rick Ware Racing
A racing organization founded in 1995 that is currently managed by Rick Ware.
The details
Cody Ware will drive the No. 51 Chevrolet during the South Point 400, a race held at the 1.5-mile oval located 15 miles from the Strip. Practice and qualifying sessions for the event begin on October 3. The partnership promotes the Evel Knievel Experience museum, located in the Arts District, as Rick Ware continues to integrate Knievel's legacy into the racing circuit.
Timeline
1995: Rick Ware Racing was formed.
October 3, 2026: Practice and qualifying sessions are held.
October 4, 2026: The South Point 400 race is scheduled.
Beyond the Strip
This collaboration links the downtown Arts District to the broader history of the Las Vegas Motor Speedway. It follows a pattern of local institutions seeking to deepen their ties to the valley's permanent cultural landmarks rather than just the tourist corridor.
Expect increased traffic near Las Vegas Motor Speedway beginning with practice sessions on October 3. The South Point 400 will affect traffic flow on race day, October 4, for residents traveling to and from the northern valley.
The takeaway
Keep an eye on the Arts District, where the Evel Knievel Experience is located, for potential interest surrounding the museum during race week. The South Point 400 takes place on October 4 at Las Vegas Motor Speedway.
Further reading
You can find more coverage of valley racing events in Motorsports.
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